Lily Allen’s digipak is very bright and it works well in catching the buyer’s attention. The image is a wide shot which allows the audience to clearly see the all of the artist and her costume which is very important as it will tell the audience a little about the artist. The name of the artist is written in a black bold clear font and this will make it clear for the viewer and will catch their attention. The album name is again written in black however it is smaller which is a following the convention of digipaks, they have also used a different font which is more feminine. The bright colours used convey that the target audience would be teenagers and young adults as the colours are associated with femininity. The artist is being represented as quirky and fun which can suggest that her music will be on the same lines. The back cover features a selection of random letters and numbers which is a recurring theme throughout the digipak. The letters have bright colour on them which emphasizes the fun feel portrayed on the front cover. The artist’s website is featured on the back cover, allowing the viewer to find out more information about the artist. As I am planning my digipak now I can consider taking in some of the playfulness of this digipak.
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