What are Digi-paks and why are they made?

What is a digi-pak?

A digi-pak is a type of packaging mainly used for CD singles, or special editions of CD albums.
It is designed to protect the disc and is very secure. It is shatter proof and allows for greater graphic display and market impact. Digi-paks are very popular and used by many manufactures.

Digi-paks benefit the artist and their music as it is a promotional aspect of the music industry, which helps to bring awareness to the artist and encourages consumers to buy and listen to their music.
The digi-paks benefit both the artist, and the consumer. A digi-pak benefits anyone with a favourite band/singer, as they can buy their favourite album. They help boost the connection between a certain artist/band and their fans.

Examples of digi-paks.



What is a digi-pak made up of?

• CD
• CD plastic tray holders, to keep the CD in place.
• a gatefold
• card stock outer binding or paperboard
• a plastic case
• booklet with the information on the album inside. 

 What do they usually consist of?

•  Name of band
• A track list
• A bar code
• Credits
• Websites/Adresses
• A theme relating to the genre of the artist.
• A design colour relating to the genre of the artist.
• Name of the record company
• Star image, photographs, different sizes and shots close ups etc to sell the artist
• Song writers
• Record producers
• CD logo
• Insight into the artist/band.
• Name of album
• Date of release

 The front of the digipak will have some aspect of what the artistrepresents and what their predominate genre is. The digipak will mostlikely embody and theme and a message about the artist image. Thislinks to emphasizing the artist brand image which increases thepopularity of the artist. The digipak also exemplifies the artistic andcreative approach the artist is taking throughout the music. For exampleif there’s some futuristic idealism conveyed in the lyrics or the visuals inthe music video then the front cover wouldn’t be very contemporarybut more obscure and abstract. All aspects of the digipak, brand imageand music video are all interwoven together.




Digi-paks are good for the audience and the artist/singer/band selling it. By buying a digi-pak the audience gets to know bonus information about that particular album and artist. Not only, are digi-paks environmental friendly and very easy to recycle.  Digi-paks are small, and very easy to collect, many people own more than one and find them easy to keep at home and take care of. A digi-pak is more than just a CD , it is more exciting and a lot more appealing for the audience, so buying one will benefit the audience to feel closer to their favourite artists/bands.

A digi-pak is helpful for the artist/band as it gives them a connection to their fans and audience and allows them to come closer and more intimate with them.Because digi-paks are so environmental friendly this is an advantage to the music industry. Also the music industry will make a lot more money from sales, and advertizement of digi-pak's packaging. The music industry have a greater range of creative flexibility and an imaginative one. Digi-paks will travel and be sold everywhere, so therefore there will be lots of sales etc, allowing the music industry to look smarter and make more money from it.