Band Marketing

Today I researched into band marketing. Obviously, it would matter on the institution group to how they exhibit their music video's. But here are some marketing techniques used:

Website: Almost every band/artist has their own official website. Usually with a dates for concerts and tours and so on. This helps their products become more popular.

Online: Marketing is also done through Twitter,Myspace,Facebook,Youtube,Google+,Free download,Itunes,Blog,Tumblr.

Press:  posters,billboards,Flyers,Magazines,Interviews, Newspaper articles,Tabloid gossip stories,fundraising events.



Examples of press:


Radio:  Radio Interviews,Songs played on the radio.

Concerts & cinema marketing examples


Merchandise Marketing 



Tv:  Live performances,music channels,charity shows or events,MTV,VIVA,The one show,Loose women.
 

Here is a whole playlist on Itunes of the band named Seether. Here I have downloaded the album, and since many people have Itunes, fans will get a hold of their favourite bands music, which means the budget of the band will go up, and they will get more and more well-known.

Here is a shot of  two artists youtube channels. As you can see both are very popular on Youtube, and these views go up everyday. So therefore, Youtube is a really successful way of marketing an artist or a band. Each channel has a cover image of the star, as well as a whole playlist of all their latest music videos. This way people will be able to watch new videos and decide wether they want to purchase their album or not.