In class we watched and discussed what must be avoided in a music video, here are the main things we came up with.
Repetition : Music video's are all about entertainment, which means the audience like surprises. People don't want to see the same thing repeated, they want to be introduced to new things and ideas. Some repetition isn't so bad, but not when there are shots or points constantly being repeated every so often that it suddenly becomes annoying.
Bad choice of Song: When creating a music video, it's always good to choose a song with a catchy beat and rhythm. It shouldn't be too slow and boring, or too fast so that it's almost impossible to lip sync to. It's a good idea to choose a song with interesting lyrics and a interesting tune, but at the same time the words are clear, and easy to mimic to.
Bad Performance : A good performance is what makes a music video stand out. If the performance doesn't look good or fit with the music, or if the artist isn't confident enough and is messing about, they wont get as many viewers. The performance should always look like it's meant to be there, meant to be put into the music video, meant to sell the artist/band.
A fully narrative music video: When it comes to a music video, it shouldn't be boring. Save the fully narrative for the film industry, music video has a totally different approach to its audience. You want some independent time for the artist to be able to express their confidence and for them to sell themselves.
Off time lip syncing: A music looks and feels really unprofessional when the singer isn't in time with the singing. When the person doesn't look like he/she is singing, it makes them look really stupid.The lip syncing should always be in time of the music and lyrics, the singer shouldn't look like they're not the original singer of the song. Also, the expression the singer pulls when they're singing is important, but not as important as making the lip syncing on time. If the lip syncing is off time, it pretty much ruins the whole promotion idea, and will only just put the viewer off.
Sticking to the rules : When I was watching the last years A2 music videos, I noticed that not many people took risks and it was all quite on a satisfactory level. Only a few of them came up with creative,unique ideas which allowed them to play about with the rules, they weren't simple and boring and their music video looked as if they planned outside the box. When watching the previous A2 music videos, I thought that some of them didn't have much planning, as well as I thought some of them were afraid to make a mistake so kept it as realistic as possible.
Too many locations: In a music video it is better to avoid too many locations, as it is very easy to get confused, however in film it's more understandable. It's usually not the location you use, it's often how you use it in music video, for example it depends on the performance as well. So locations can be limited in music video, as long as the performance is outstanding. A few locations are fine when it comes to making a music video, because sometimes there needs to be a location for the narrative. But music video creators need to be more confident and shouldn't be afraid to use less locations, and focus on the performance.
Unconvincing cast : When you're watching a music video the main thing people focus on is the singer/star. If the person in front of the camera doesn't look as pleasing as the music, the audience aren't going to believe they're the one singing. Many people watch music video's and expect the main singer to stand out , also it's better to watch if the singer is charismatic and believable as the character they are playing on screen.
Sticking to the rules, time order editing:
Music video's are made very differently to film. When making a music video the editing is much more important, and there aren't really any rules to it. A good music video will be edited with a lot more shots of the artist/band, and shouldn't be in time order. Even if the music video is fully narrative, there still shouldn't be a exact time order of events happening. Music video's are supposed to engage the audience and be catchy. You're not just telling a story, you're creating a piece of visual artwork that can be seen various times. However, film isn't as spontaneous, it actually needs to be edited in a certain,realistic way. There is no realistic style of editing for a music video, otherwise that would make them boring. The editing needs to be able to involve synaethesia, and sell the song. There can never be too much shots or close-ups of the artists face/body, and in fact it's best to get many performing shots in the editing. Music video shouldn't be a story, it is something the audience wants to be able to remember and want to see more than just once. It is best to avoid continuity editing and to use more fragmented shots.
Sticking to the rules : When I was watching the last years A2 music videos, I noticed that not many people took risks and it was all quite on a satisfactory level. Only a few of them came up with creative,unique ideas which allowed them to play about with the rules, they weren't simple and boring and their music video looked as if they planned outside the box. When watching the previous A2 music videos, I thought that some of them didn't have much planning, as well as I thought some of them were afraid to make a mistake so kept it as realistic as possible.
Too many locations: In a music video it is better to avoid too many locations, as it is very easy to get confused, however in film it's more understandable. It's usually not the location you use, it's often how you use it in music video, for example it depends on the performance as well. So locations can be limited in music video, as long as the performance is outstanding. A few locations are fine when it comes to making a music video, because sometimes there needs to be a location for the narrative. But music video creators need to be more confident and shouldn't be afraid to use less locations, and focus on the performance.
Unconvincing cast : When you're watching a music video the main thing people focus on is the singer/star. If the person in front of the camera doesn't look as pleasing as the music, the audience aren't going to believe they're the one singing. Many people watch music video's and expect the main singer to stand out , also it's better to watch if the singer is charismatic and believable as the character they are playing on screen.
Sticking to the rules, time order editing:
Music video's are made very differently to film. When making a music video the editing is much more important, and there aren't really any rules to it. A good music video will be edited with a lot more shots of the artist/band, and shouldn't be in time order. Even if the music video is fully narrative, there still shouldn't be a exact time order of events happening. Music video's are supposed to engage the audience and be catchy. You're not just telling a story, you're creating a piece of visual artwork that can be seen various times. However, film isn't as spontaneous, it actually needs to be edited in a certain,realistic way. There is no realistic style of editing for a music video, otherwise that would make them boring. The editing needs to be able to involve synaethesia, and sell the song. There can never be too much shots or close-ups of the artists face/body, and in fact it's best to get many performing shots in the editing. Music video shouldn't be a story, it is something the audience wants to be able to remember and want to see more than just once. It is best to avoid continuity editing and to use more fragmented shots.
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