Things to think about when creating a music video

Special effects: In music video special effects can make a music video look ten times better. As long as they're placed in the right place at the right time and are appropriate, they can make a big improvement and help pleasure the audience. When special effects are used in music videos it tends to add more meaning to the music video. It also helps the music video look more mainstream and clever.

synaesthesia: This is matching the music to the visuals. Also it requires all the human senses, ears,mouth,nose,and eyes. It is important to think about human senses and the best way to connect to them when making a music video. It is good to base a music video around synaesthesia.

Matching editing: In music video it is important for the editing to match on time with the music. The editing should have a meaning, and should go with the music rhythm and beats. If the music video isn't well edited, the less professional it looks, and it would only end up looking rushed.

Choreography :  Sometimes, but not always, it's nice to have some sort of dance like performance throughout a music video. You often find the more popular music video's have particular dances, movement, or a sequence of steps/movement. This can help grab the audiences attention if done successfully. People like not knowing what to expect, and also people like watching clever performances and dance routines. 

Interesting studio or location:  When I was evaluating last years music videos, I came across one major issue. Like 13E11's choice of locations didn't seem to go very well with the music, and looked too dull. However, 13B6's group had a variety of locations, but also with different lighting which went along effectively with each parts of the narrative. It is important to choose locations which go along with the story/performance of the music video. 13B6's dance location, with the black background, and the colorful lights went really well, and made it stand out from the others.
It doesn't exactly matter how many locations, just as long as the location you use compliments the rest of the music video. 

Instruments: Sometimes instruments can make a music video's look more professional, they don't exactly have to be used to make a successful music video, though. It depends on the genre of the music video, for example rock video's usually have instruments in the music video, which fits really well with the band, and there rocking performance. But occasionally instruments are just a extra prop to help promote the particular music video, sometimes they're not needed. 

Good performer: Also from watching the last years work, I decided how crucial a good performer is for any type of music video. The performer is always the main person in the music video, therefore the audience aren't going to take their eyes off the performer. This is why, a good performer is so important for a good music video. Without a good performer, no one would want to watch a music video, since the performer will be all they can pretty much stare at throughout the entire music video. 

Clever mis-en-scene: Mis-en-scene is just as crucial as a good performer, without both the less successful a music video is likely to be. You could have a good performer, but they might not be dressed in the best possible clothes, or might not be using the best props for the characters to stand out. It's important to use mis-en-scene that will make the characters/actors/actresses stand out in the music video.

Direct address: When the performer takes no notice of the camera in-front of them, it makes the audience feel slightly left out. If the star isn't focusing on the screen, it makes the audience feel like they're not experienced, and so they will see the music video as unprofessional. From watching last years music videos, and just other music videos in general, it made me realize 
how much better it looks when the performer makes a lot of eye contact at the screen. 

Camerawork.: Camera work is a key element in any media product, like films, music videos etc.
The camera work should be done very carefully. In a music video, there are no rules of where to put the camera, it's all quite spontaneous. It's important to make sure you move the camera about as much as possible, and that you are free with it, only just because this means not following the rules- which is what a music video tends to do.