The music Industry

History of our chosen artist IAMX

IAMX is actually the solo music project of Chris Corner(Christopher Anthony Corner). His original name is Chris Corner and he had started singing/making music videos in 2004. He is a independent artist, in his music video he focuses on visual art experiments. He is a singer of many genres of music, for example electronic rock, synthpop, alternative, and dance music.

IAMX is really energetic on stage, and often he is wearing unusual kinds of outfits on stage, and he usually wears a lot of body paint too.

Kiss + Swallow (2004-2006) this album is about sexual fantasy, and aggression.

The Alternative and live in Warsaw (2006-2008) is IAMX's second album. This album is very creative and arty. IAMX uses a lot of black and yellow paint in his music videos and has a really creative image.

List of other albums:

Kingdom of welcome addictions (2009-2011)
Volatile Times (2011)
The Unified Field (2012-2013)

• 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Electro House-The Genre of our chosen track artist.

Electro house is a subgenre of house music. It was influenced from music in the 1980's such as electro,electroclash,pop,synthpop and tech house.The term has been used to describe most of the best and most popular DJ's, such as David Guetta. A example of his electronic music is as below:

The genre has been described as a fusion genre of house and electro, either in its original form or as fused with synthpop and techno in its late-1990s revival, electroclash. It has also been seen as a term created from using "electro" as an adjective (meaning "futuristic" or "hard") for "house". French house by artists such as Daft Punk has also been considered a strong influence on electro house.

Early songs that have been labelled retroactively as electro house include "Transamerican" by Sublime in 1993, "Dark Invader" and "The Arival" by Arrivers in 1996, and "Raw S*it" by Basement Jaxx in 1997. Mr. Oizo's 1999 hit "Flat Beat" has also been considered an early example of the genre.

Benny Benassi, with his track "Satisfaction" released in 2002, is seen as the forerunner of electro house who brought it to the mainstream. In the early 2000s, the genre saw the emergence of new producers such as David Guetta and Yasutaka Nakata. In 2005, electro house saw an increase in popularity. In November 2006, electro house tracks "Put Your Hands Up For Detroit" by Fedde Le Grand and "Yeah Yeah" by Bodyrox and Luciana held the number one and number two spots, respectively, in the UK Top 40 singles charts. Since then, electro house producers such as Avicii, deadmau5, Knife Party, and Skrillex have emerged and become increasingly popular.

The subgenres are: Complextro,Dutch House,Fidget house,Moombahton.

 

Planning our Ideas

Do we want to use Goodwin's theory in our music video?




















Do we want to use intertextuality in our music video?

Goodwin's Theory Example.

Our pitch

The intial pitch idea for our music video was based around an electro house music video. The song that our group have came up with is the song - Moonbootica - Pretty Little Angel. With this video, our group was thinking of making a music video based between a relationship that isn't seen as a "normal relationship". This type of relationship is between a girl and guy that have just broken up but the girl still wants the guy in a sexual way and is using her girl powers and beautiful taunts on the guy which he cannot get away from. Within the music video that we're going to create for this song, our group thought of using a gothic theme for the mis en scene of the song. This included black paint, emo/gothic hair styles, a lot of black lipstick and eyeliners/eyeshadows for the make up for both actors. Our group thought this would be fun and interesting for creating a music video to. Here is the original music video to the song.

As you can see, we're going to completely change the music video of the song to our own unique version for the song. The original isn't really sexual in any way compared to the lyrics that are used in the song.

For our pitch, our group thought of using a narrative in our music video and a bit of performance. Our group thought this would be an effective way of showing our music video across. For the start of the narrative, we thought that it should start with the guy lead singer of the music video looking towards the camera and singing into the camera so the audience get the image of the star straight away. After it shows the start of the lead singer/artist singing into the camera, there's going to be different shots of the girl that's also in the music video. This includes the girl touching the guy's chest and putting paint over his chest while the guy is still looking towards the camera. This can show that the guy doesn't care for the girl in an emotional way anymore (relating to their previous relationship together). There's going to be different shots of the guy sitting down on the chair, laying down and standing up looking at the camera. The guy would not be seen as a normal guy as he wears a lot of gothic make up.

Iconography of chosen genre